The Study On Enterprise Sub-culture Management Of Runhua NISSAN Jinlong

The management of enterprise culture is a new management theory conforming to the trend of " people-oriented".The core issue of ernterprise culture is to constantly internalize the internal core layer,the intermediate institutional level and the external conformity layer of corporate culture,and form the values shared by the members of the enterprise.enterprise culture is the dominant position in the enterprise,which is generally advocated by managers.Adapted to enterprise culture,Enterprise sub-culture is not a dominant culture in the enterprise,and it is a non-mainstream culture.Enterprise culture and enterprise sub-culture exist together,concomitant with each other.Sub-culture management issues China enterprises,whether theory or practical business management,is a weak link,managers often ignore the importance of sub-culture,and even ignore the existence of sub-cultures or make inappropriate treatment,resulting in the failure of enterprise management.Therefore,based on the management of enterprise culture,The enterprise sub-culture should pay more attention and management.It is a very important link in enterprise management.In the introduction,the topic,background and significance of this topic are discussed,and the main research methods,research framework and ideas are put forward.The text briefly discusses the concept,status and function of enterprise subculture,Taking Nissan Jinlong,a subsidiary of RunHua group as an example,this paper first describes the corporate culture advocated by the group company,and studies the sub-culture of enterprises through questionnaire,depth interview and depth observation,and finds out the main sub-culture types of Nissan Jinlong,to explore the sub-culture of enterprises management in the positive role of Daily management of enterprises,and guard against the negative effects of sub-culture.Make the construction of enterprise culture a benign step forward.In view of the present situation of subculture,the emphasis of subculture integration is put forward.,At the same time,in the process of practice,It will a template role in the management of sub-culture for the group of other subsidiaries.Promote the management of the enterprise culture and promote the healthy development of the enterprises.