Research On The Optimization Of Product Development System In FAW-VW

China's automobile industry has been the world's largest sales volume for nine consecutive years from year 2009 to 2017,and the lead is still expanding.The cake of Chinese automobile market is becoming larger yet more competitive.The core of the competition between automobile enterprises lies in the competition of their products.It is becoming the key to an automobile enterprise in the competition how to put its products that have a high technological content and quality,that at the same time conform to the requirements of the regulations,and in accordance with the market expectations of price,at the right time to market.FAW-VW is the leading role in the domestic automobile industry.Its product development system derived from Volkswagen's product development process,but also has a joint venture characteristic that product localization and product selfdeveloped happen at the same time.After 27 years of development,the product development system of FAW-VW hat also gradually improved,but to meet with competition in the future,there are still many problems to be solved,such as the long cycle time and the high cost of product development,quality risk in the series production,product definition lagging behind actual market demand,and so on.This paper proposes that for a car company,its complete product development system should include two organic components,namely the internal development system consisting of the organization,process system and development tools of the enterprise,and the external development system consisting of the development suppliers and parts suppliers.With this concept we investigate the existing product development system of FAW-VW,deeply analyze the internal and external management status,using theory of project management and supplier chain to discuss the causes of the products development system of FAW-VW,and propose corresponding optimization countermeasures and implementation plan.According to the requirement of the 2025-Strategy of FAW-VW,and through the analysis of the internal management process of the corporation,it has been proposed to cultivate the culture of innovation,enhance the human resources,encourage project management innovation,expand the key technological capability,and the optimize of job-split between FAW-VW and Volkswagen/Audi,and so on.Through the research of partners management,the development of a win-win patent between FAW-VW and its partner would emphatically put forward,in this way to achieve the goal of setting up efficient and powerful system of local suppliers.Through innovation and optimization based on the existing product development system,the product development system of FAW-VW sees to become more scientific and reasonable,efficiency and quality will also be improved,development costs will be reduced.In this way FAW-VW remains competitive and the leader role in the market.At the same time,it will also promote the synergy of the development capability of the entire automotive supply chain to a certain extent.