Research On The Design Of Cultural And Creative Products Of Rural Tourism

With the increasing economic development,China’s rural tourism has gradually become the best choice for people to travel,and the product shopping experience in tourism is also an important link.With the rapid development of China’s cultural and creative industries,the methods for the design of cultural and creative products have gradually become the focus of discussion in the design community.As the birthplace of traditional civilization in China,rural culture has a long history.Whether it is the technical knowledge,customs,concept and belief inherited from generation to generation in the countryside,or the food culture rooted in the rural areas,the rural areas are different from the differences and uniqueness of the cities,and are used to create creative cultural connotations.Countryside tour.The highlight of the value of cultural and creative product design reflects the miniature of rural culture.Cultural and creative products can spread rural culture and improve the quality of rural tourism.Under this circumstance,how to effectively carry out cultural and creative product design practice is the focus of this study.In view of this,through the research logic of “problem problem-analysis problem-solving problem”,this paper finds problems through field investigation and system engineering methods in rural areas,and combines tourism cultural studies,sociology,psychology,and other related disciplines.From the angle of thinking,using factor analysis method in operations research to analyze the design value factor,finally put forward the design strategy of "Village Cultural and Creative Product Design",and carried out practical exploration.It provides a practical method for displaying the charm of rural imagery with "Tourism,Culture,Creation and Product".This article is divided into seven chapters and five parts:The first part(chapter 1)is a background study,and summarizes the background of the topic selection,current research status,purpose and significance,research methods and ideas.The second part(Chapter 2)theoretical study elaborates the concepts of cultural and creative products and rural tourism,analyzes the appeals of rural tourist cultural and creative products,and lays the foundation for the development of the thesis.The third part(Chapter 3)investigates the status quo and sorts out problems.Based on field surveys and questionnaire surveys,we analyze the status of product purchases by rural tourism and cultural products,and review and summarize problems.The fourth part(Chapter 4 and Chapter 5)theoretical construction and design strategies,analyzing the value of rural cultural and creative product design,constructing a design value evaluation system through factor analysis,and excavating the value of rural cultural resources and extracting design elements.The design strategy was proposed from the three levels of sensory,technical,content,and development of the product.The fifth part(chapter 6,chapter 7)empirical research.Taking the example of “Maoping Town,Zigui County,Hubei Province” as an example,the design practice was explored.The design elements were explored through questionnaires and the design value of the product was evaluated.Finally,summarize the research results of this paper and propose the direction of follow-up research.