Research On Development Strategy Of Nanfang Zhongjin Environment Co.,Ltd.

Since entering the 21 st century,with the constant development and growth of China’s economy,our country has gradually got rid of the rough economic development mode of pursuing GDP growth.In order to meet the country’s strategy of sustainable development and the Outline of the Thirteenth Five-Year Plan for National Economic and Social Development,the National Development & Reform Commission,Ministry of Science and Technology,Ministry of Industry and Information and Ministry of Environmental Protection jointly issued the "13th Five-Year" energy-saving environmental protection industry development plan,which will undoubtedly bring China’s environmental protection industry to a new height.NanfangZhongjin Environment Co.,Ltd.(hereinafter referred to as the "ZJ Environment")the stock code 300145,is engaged in a large group of environmental consulting,architectural design,engineering and terminal equipment production.ZJ Environment has been established for 27 years,during these time,ZJ Environment made researches and adjusted its develop strategy to avoid weaknesses and accurately control the orientation of the national policy and market positioning.With the new “13th Five-Year Plan”,ZJ Environment is facing adjustments in its development strategy to improve the competitiveness of enterprises in a market economy.This paper uses PEST analysis,SWOT analysis,Michael Porter’s five-force model analysis method and EFE,IFE matrix tools to investigate and analyze the internal and external environment of ZJ Environment,and discovers the company’s own strengths and weaknesses.The mission and vision of the company are to formulate a development strategy that will be suitable for the ZJ Environment in the next three to five years.In the process of strategy formulation,from the internal environment of ZJ Environment,all the provinces in the country have sub-branches,subsidiaries or offices that can provide products or services that have certain market share and advantages outweigh the disadvantages.In the external environment,although competitors Continued impact on the existing environment in the gold market,but the national environmental protection policy-oriented,overall opportunities are greater than the threat.ZJ Environment should be based its efforts on the existing good businesses to formulate and implement integrated strategies and diversified strategies to move closer to the front of the industry chain.Based on service and quality,we will create a good brand image,and at the same time,formulate a divestment strategy for some of the businesses with greater market risk.During the implementation of the strategy,the Group will gradually optimize its organizational structure,strengthen its personnel training,enhance its technical and management level,and improve its incentive mechanism and remuneration system by setting up excellent corporate culture,coordinated operation and efficient information management.