Research On Development Strategy Of Harbin Northern Forest Zoo

The establishment of Shenzhen Safari Park in 1993 has created new viewing pattern of wild animals for Chinese zoos to transfer in large scale from city zoo to wild animal zoo. Compared with city zoo, wild animal zoo represents survival environment of wild animals in visiting mode and contracts spatial ecological balance, which plays a positive role in publicity and education of wild animal protection, reasonable use of wild animal resources and social economic development, conforming to development of time and economy. However, wild animal zoos in China have started expansion blindly later. The contradiction between rapid increase in the amount of wild animal zoos and stress in client source in tourism market resulted in unprecedented survival threats faced by wild animal zoo in fierce marketing competition.The thesis takes Harbin Northern Forest Zoo as research object and first applies theoretical research method, comparative method, and situation research method to make systematic research on the zoo. At the meantime, the thesis makes detailed systemization about external macro environment and industrial environment of Harbin Northern Forest Zoo, and makes clear external factors influencing developmental strategy formulation of this zoo, such as political and legal environment, economic environment, social and cultural environment, industrial competition and so on; makes detailed analysis on influential factors on strategy formulation such as scenic resources, management factors, tourism products, tourist characteristics and so on in scenic spot and proposes strategic design conforming to development targeted at comprehensive situation of Harbin Northern Forest Zoo, which will provide beneficial idea as to future development of Harbin Northern Forest Zoo, whose research results will also provide reference for wild animal zoo of the same kind.