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Research On Development Strategy Of Jinan Airport

Posted on:2018-11-23Degree:MasterType:Thesis
Country:ChinaCandidate:Y X LiuFull Text:PDF
GTID:2382330551957152Subject:Business administration
Abstract/Summary:PDF Full Text Request
The aviation industry,to speed up the construction and development of Jinan International Airport,and as the center of the construction of aviation city,the formation of the development of comprehensive bonded,the airport industry as the leading,the development of a comprehensive economic development,Business center,shopping center,etc.;financial investment business,based on the main aviation industry,expand investment ideas,give full play to the advantages of resources,platform advantages,the advantages of resources,Open up the development of good prospects,high return on investment in financial investment projects,by increasing the profit growth point.Shandong Airport Co.,Ltd.as the basis built a set of aviation services,business commerce,logistics,leisure,entertainment,financial investment as one integrated economy.This paper analyzes the problems that may arise from the development and construction of airports in China,and analyzes the problems that may arise from the development and construction of airports in China.Based on the experience of large-scale airport management at home and abroad,this paper analyzes the problems that may arise from the development and construction of airports in China.Jinan airport future development of specific measures,and finally put forward the future development of Jinan Airport,the new strategy and direction.Accurate strategic positioning can make the airport get fast and good long-term development.Based on the previous analysis of the advantages and disadvantages of the development of the external environment of Jinan airport and the advantages and disadvantages of the internal conditions,Jinan Airport is positioned as an international gateway airport for the whole country.Shandong's geographical location is excellent.Jinan airport location and internal advantages of the embodiment.International portal refers to the Jinan Airport to assume the mission to build a communication hinterland,facing the country,connecting the "area along the way" of the international channel.Hub airport pointed out the future direction of the development of Jinan Airport,to actively build a dense network of routes to strengthen the construction of integrated transport in order to achieve the function of the hub airport.Jinan airport business vision;set up air bridges,build warm spring city,so beautiful and open to the world of Shandong.The specific development of Jinan airport strategy should focus on the development of routes;strengthen the portal hub airport functions,to the main industry as the basis for non-aviation business-related diversified development,the use of functional strategies to improve airport operation and management efficiency.At the same time,we should strengthen the Jinan Airport development strategy to implement safeguard measures.In the organization of security should fight for the Jinan municipal government to increase support,do a good job of service marketing system,the establishment of scientific and rational operation and management system.In the safety and security should continue to improve the safe operation of security capabilities,the establishment of long-term mechanism for the development of airport security.In the personnel protection should be human resources planning.the establishment of a comprehensive training system.develop a reasonable performance appraisal methods,people-oriented help employees grow talent.In the financial security should strengthen the comprehensive budget management,fine management.
Keywords/Search Tags:Jinan airport, development strategy, strategic positioning, guarantee
PDF Full Text Request
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