Research On Strategic Positioning Of QD International Airport Group

As globalization continues to deepen and the connections between the parties continue to deepen,the airport management group's strategic management of airport hubs has become more and more profound.QD International Airport Group needs to exert its professionalism as much as possible under the current conditions to improve and improve itself,and better development,it is necessary to establish the Group's strategic coordination.At the same time,with the continuous expansion of the Group's operating hinterland,its scope of operations is also expanding.This also requires the Group to make a good positioning,formulate development strategies,and promote the Group's development to drive regional economic development,which is of great significance for the conversion of old and new kinetic energy and corporate transformation.This paper first introduces the research background,theoretical and practical significance of QD International Airport Group,as well as related concepts and analysis methods.Specifically,through PEST analysis and other ways to carry out comprehensive comparative analysis with other airports,to determine the problems existing in the development strategy of airport group.Through SWOT analysis,QD International Airport Group is determined to determine the specific development strategy,clear strategic objectives and positioning,more reasonable planning and layout,industrial structure,etc.,and determine the positioning and strategic development direction of QD International Airport Group.Through the analysis of the successful cases of the development of foreign related airport operation groups,the construction experience and enlightenment are obtained.On this basis,the development and positioning of QD International Airport Group put forward specific opinions and suggestions.This paper also has a certain reference value for the strategic positioning and development of other airport groups.