Growing Strategy Research Of Tianjin Port Y Company

In recent years,with the accelerating pace of China’s reform and opening up and under the general background of globalization,China’s economy has rapidly risen and China’s influence on the world economy has also been growing.Among them,the port shipping industry has played an important role.The port is an important part of our economy and an important carrier as well as an effective way to develop the economy and boost economic restructuring and upgrading.In 2016,China’s marine gross value of production has surpassed RMB 7 trillion Yuan and the marine communications and transportation industry has reached more than RMB 600 billion Yuan.Among the top ten.ports in the world,China has won more than half of seats.The effective development,utilization and enhancement of ports have directly affected the success or failure of the sustainable development of our country.Under such circumstances,the role of Tianjin Port as a carrier for northern trade center is diminishing with the decline of radiation capability of products and the emergence of hollowing out of products.In recent years,Tianjin Port has encountered the pressure of harbor competition.The rapid rise of ports such as Caofeidian Port and Huanghua Port has severely challenged Tianjin Port.The research method of this study is to the port of Tianjin Y company as the research object,using the knowledge of strategic management,with a large amount of data on the basis of the theory,detailed analysis of the history of the company’s growth strategy and the growth of their own environment and internal environment,find out the existing advantages and disadvantages.This paper first uses the literature review method,reading a lot of domestic and foreign literature,and studying the research experience and achievements of domestic and foreign enterprises’ growth strategies,and analyzes and draws lessons from them.The empirical analysis of the related research and Analysis on the selected port of Tianjin Y company,including the analysis of the present situation,the operation situation of the overall development strategy analysis and collect information,data analysis,analysis of various problems existing in the development of Tianjin port company in Y.Finally,according to the analysis of the overall growth strategy environment of the company,the detailed rules for the implementation of the growth strategy and the effective guarantee for the implementation of the strategy are formulated in detail.Only by making full use of its own advantages,such as its own resources and environment,Y company can develop a suitable growth strategy so as to maintain the momentum of sustainable development.This paper takes Company Y of Tianjin Port as a general cargo company of Tianjin Port with the longest history,the most complete management and the most advanced equipment,Company Y of Tianjin Port has also facing the same severe challenges as the Group Company.What kind of management model and development ideas should the company depend on under the economic environment to make vigorous efforts to turn the situation when facing such period of urgent transition?At this time,the most critical and important issue for the company is to develop the company’s growth strategy.This article hopes to provide a reference for the development strategy of similar companies by the rational formulation of Y’s growth strategy.