Discussion About The Visual Elements On Antiques Of The Pre-Chu Culture In Contemporary Specialty Packaging Design

This article mainly analyzes and researches the application of the visual elements on antiques of the pre-Chu culture in contemporary specialty packaging design.Discusses the relationship between culture and specialty packaging design,analysis of the practical significance about contemporary specialty packaging design value and traditional culture in specialty packaging design.Specialty packing especially the Dragon Boat Festival for market analysis,to determine the project positioning,and concludes the design principle of specialty packaging for the Dragon Boat Festival.This paper of design practice and theoretical discussion,which is beneficial for innovation and promotion when the specialty packaging design,to cater the public’s spiritual and cultural needs,can also create a new way of thinking for local economic development.