Application Of Dragon Boat Festival Cloth Tiger Element In The Design Of Cultural And Creative Products

Dragon Boat Festival cloth tiger is a seasonal toy,which is the product of the combination of traditional tiger worship and Dragon Boat Festival folk culture.It symbolizes health and auspiciousness,and is endowed with a beautiful vision of driving away diseases and disasters among the people.It combines wormwood to form unique functions and decorative elements,reflecting the wisdom and romance of the ancients,as well as people’s awe and gratitude for nature.It is a proof of the harmonious coexistence between man and nature.It has been spread to this day and has been integrated with rich folk culture and humanistic memory.It has a profound sense of history and is an excellent cultural carrier.With the increase of people’s attention to traditional culture in recent years,the cloth tiger of the Dragon Boat Festival has gradually entered the public’s vision from the folk.However,at present,the cultural and creative products with the Dragon Boat Festival cloth tiger element in the market are relatively single in function and form of expression,lacking systematic theoretical research support.In order to enrich their types and make them adapt to the environment of modern cultural and creative products market,it is the focus of this paper to deeply explore the cultural history and reasonably innovate and transform the cloth tiger of the Dragon Boat Festival in combination with the market demand.The article mainly uses the literature research method and case analysis method.Firstly,through combing and classifying the cloth tiger of the Dragon Boat Festival,the fragmented literature is connected in series.After systematically combing,the article analyzes its culture and characteristics more pertinently and extracts design elements.Secondly,by referring to the relevant theories and application cases of cultural and creative product design,this paper analyzes the cultural and creative products with tiger elements in the Dragon Boat Festival in the current market,and discusses their advantages and disadvantages.Finally,it discusses the application principles of the Dragon Boat Festival cloth tiger element in the design of cultural and creative products,and explores the application strategies.Through analysis and research,it is concluded that the combination of functional modeling and story building scenarios is more suitable for the application of cloth tiger elements in the Dragon Boat Festival,and combines theory with practice to explore a reasonable combination of practicality,artistry and cultural connotation through multiple application practices.