Research On The Application Of Traditional Cultural Visual Elements In Packaging Design In Kaifeng Area

Along with the continuous development of modern social economy and people’s material life level unceasing enhancement,the traveling as a leisure way also gradually into the ordinary people.Purchase some with local characteristics in the process of tourism,tourist commodities also gradually into an essential activity.Kaifeng in Chinese history has "eight dynasties",its cultural background,rich in tourism resources.Mutuality embroidery,woodcut New Year’s paintings vermilion immortals township,peanut cake,bao bean products greatly enrich the tourism souvenir market of kaifeng.Regional culture is formed in the specific geographical scope after a long historical development of the historical heritage,cultural forms and social customs,etc.,is created by labor people get all the results and achievements of material and spiritual.Kaifeng is eight dynasties in history,and was once the political center of northern song dynasty period and economic center,after the one thousand-year-old precipitation,formed its own unique local culture,of which the most representative northern song dynasty culture.But from the packaging design of commodities,there is the application of visual elements of regional culture in packaging design master not accurate enough,the lack of brand image with kaifeng regional culture to shape,such as design concept relatively old problems.To solve these problems,this article in peanut cake,for example,the combination of kaifeng regional culture resources,to improve the current problems existing in the packaging design,combination of traditional culture and modern design concept,in the central plains culture at the same time,achieve the goal of for local products value-added.