Xiangxi Miao Batiks Tourism Product Packaging Design Research

This paper mainly studies the application of Xiangxi Miao batik process and elements of tourism product packaging design,to wax the unique cultural phenomenon as the research object,in the rich visual and innovative at the same time,to express its elements,types and design embodied in the tourism product packaging design.In the process of this research,can fully enjoy the use in the packaging design of tourist products of Xiangxi batik,can not only provide the inspiration for modern packaging design innovation practice,design ideas,but also enrich people's visual senses,to meet the basic skills of packaging design can also increase,the expression of emotion and style and strong direct transfer packaging culture.Nowadays,the packaging design of nationality and times is coming forth.The packaging form of graphics,words,colors,folklore and aesthetics is fully reflected through its color elements and graphic elements.With the improvement of people's spiritual culture and aesthetic emotion,the packaging is not only reflected in the practical function,but also on the cultural and aesthetic values.The application of Xiangxi Miao batik in the packaging design of tourism products is a design exploration and deep excavation of the traditional cultural implication.Through understanding and understanding of Xiangxi Miao batikcomprehensively,from graphic elements,text elements,color elements,technical elements and other aspects of the localization,internationalization,how to promote the development of batik art part,and deep mining in the tourism product packaging design in the cultural connotation,analysis of Xiangxi Miao batik culture the aesthetic connotation,and creatively summed up the research by Xiangxi Miao batik in the packaging design of tourist products,the design is simple and vivid and rich folk art characteristics.