Innovative Design Of Packaging Of Pohu Special Agricultural Products Under The Background Of Rural Revitalization

Supported by the comprehensive rural revitalization strategy,the agricultural product economy has ushered in the prime time for development,making how to enhance the competitiveness of agricultural product brands the key for development.It is advised to create regional brands with specialty by ensuring agricultural products are organically grown with brand effect and characteristics.Additionally,promotion strategies for agricultural product brands should be implemented to enhance the products ’ added value.Only by doing these can rural people gain consumer recognition and take the lead in the fierce market competition.Moreover,a virtuous circle between regions and products will be formed to realize the development strategy of rural revitalization.The excellent environmental quality and characteristic agricultural products of Poyang Lake are acknowledged by the whole country.The slogan: Ecological Poyang Lake,Green Agricultural Products is what Jiangxi Province boasts.Also,it is a new opportunity for the development and innovation of Poyang’s characteristic agricultural products.Against the backdrop of rural rejuvenation,innovation in the packaging design of Poyang Lake’s characteristic agricultural products is carried out centering on ecology and organic production.It is hoped that these efforts could promote the economic development and brand value of the Ganpo area.The status quo of characteristic agricultural products in the Ganpo area is studied from the perspective of rural revitalization.Horizontal comparison of other brand cases of agricultural products of the freshwater lake.After analyzing and summarizing such characteristic agricultural products as rice,whitebait,and Jiu Zao fish(i.e.drunk fish)in the Poyang Lake area,the author concludes the relevance of characteristic agricultural product packaging design and enhancing brand competitiveness.Meanwhile,the cultural connotation of special packaging of the agricultural product of Po Hu Best Gifts is enhanced.Innovative changes are employed in shaping the brand image to ensure the style of packaging design more consistently.New insights about brand-building strategies are inspired.By taking the visual image,regional culture,symbolic modeling,and others into account,the connotation of the cultural development of the Ganpo region is considered as the key for innovation,aiming to make product and packaging design harmonized.The new model will breathe new life into the development of characteristic agricultural products in the Ganpo area create a new brand image of Po Hu Best Gifts.By promoting development with industry,the strategy of rural revitalization could be realized better.