Research On Development Strategy Of Haike Group

China's first four decades of economic reform pushed the economy to second place in the world,but it faced a big,uncomfortable reality.China,with its economy entering a new normal,is now facing a series of practical challenges,such as how reform will be promoted,how society will change,and how the middle-income trap can be overcome.19 report pointed out that China's economy has been developed from high quality development stage of rapid growth stage,is in the transformation of the mode of development,optimizing the economic structure,transform the momentum research stage,the construction of modern economic system is the urgent request of crossing the threshold,and the development of China's strategic objectives.Haike group,as a typical traditional industry was founded in the 1980 s,how to shift from traditional industries,low added value production mode in order to adapt to the new normal economic characteristics of the function innovation,independent research and development of emerging industry of high value-added production pattern become the top priority of strategic issues.Based on this,the paper based on the related concepts and theories of strategic management in Haike group in recent years development present situation,the company's external and internal environment,advantages and disadvantages,opportunities and threats of an in-depth analysis,made in the situation analysis of opportunities and challenges coexist,formulate the development strategy of Haike group.The research focuses on the development,implementation and control of strategic environmental analysis and corporate development strategy of Haike group.The main research content has the following aspects:First,Haike group strategic environmental analysis research.Strategic analysis method and related research tools in Haike group is faced with the strategic environment of detailed analysis,specific mainly adopts competition matrix evaluation method,external factor evaluation matrix and internal factor evaluation matrix method respectively from two aspects of external environment and internal environment to the shape of the Haike group developing opportunities,challenges,advantages and disadvantages,etc.Second,the development strategy of Haike group.According to the actuality of development strategy and strategic environment analysis and research,to the shape of tHaike group's strategic objectives,using method of SWOT to analysis the optional development strategies,and the specific strategic choice.Third,the implementation and control research of the development strategy of Haike group.In the mountain to the Haike group,on the basis of strategic objectives,develop scientific to adapt to the present situation of Haike group strategy implementation process,proposed the feasible strategy to implement control scheme,improve the strategic management of Haike group,and puts forward relevant Suggestions and strategies are presented.