Research On The Development Strategy Of B Environmental Technology Company

With government attaching great importance to the construction of ecological civilization,and facing with pollution problems caused by urban and industrial development,the central finance continues to increase investment in environmental protection industry.As a new industry,environmental protection has great potential and broad market.Driven by many favorable state policies,environmental protection industry has gradually become a key industry to promote the development of national industrial economy,and the development of environmental technology companies directly affects the growth rate of environmental protection industry.Therefore,this thesis takes "development strategy research of B environmental technology company" as a pointcut,which has important guiding significance.This thesis studies based on the theory of enterprise competitive strategy,enterprise strategic development and enterprise strategic choice,adopting the main research methods such as literature research,empirical analysis and systematic induction.Firstly,it summaries the theoretical basis of literature review and research related to the domestic and foreign companies development strategy.Secondly,it analyzes the external environment,internal environment,problems and reasons in development of B environmental technology company,the main problems in the development of B environment technology company are: insufficient business development capacity,insufficient capital supply to keep up with business development,lagging business development at high growth points,and the existing workflow and difficulty in system to meet the current project management work;The major reasons for these problems are: lack of strategic design for the top level of the company and vague strategic positioning;Thirdly,use the strategic management tool SWOT to sort out the advantages of B environmental science and technology company,mainly including: technological innovation,quality assurance system,brand and customer resource,talent and team,and informationbased;disadvantages mainly include: business scale expansion under capital pressure and business regional limitations.The opportunities of B environmental technology company are:the government attaches great importance to the environmental protection industry,the environmental protection industry is a new industry,and the awareness of environmental protection is gradually enhanced.The threats are mainly reflected in the degree of market competition standardization to be strengthened,the imperfect environmental laws and regulations system,the increasing number of potential entrants to the environmental protection industry,and environmental technology;Finally,the new development strategy for B environmental technology company is designed from the overall strategic level and business strategic level,and the implementation and guarantee measures of the company’s strategy are put forward.The implementation approaches include: promote marketing diversification,enhance technology R & D capability,improve financial management level,strengthen strategic implementation task decomposition and other specific requirements.The guarantee measures include: operation qualification guarantee,human resource guarantee,company execution guarantee,establishment of effective strategy implementation evaluation and control and other strategic guarantee measures.