Research On The Development Strategy Of W Chemical Group Company

Under the current domestic and foreign economic situation,the importance of strategic management of enterprises as market players is even more prominent.Strategic management of enterprises mainly includes strategy formulation,implementation and review.Enterprises need to plan and design their future development and formulate mid-term and long-term development plans based on their existing industrial situation and production and operation conditions.At the same time,enterprises also need to take practical and effective measures to ensure the implementation of strategic planning and strategic decision-making.The chemical industry is an important pillar of the national economy in the current industrial structure and has contributed an important force in the development process of the country’s reform and opening up for more than 40 years.Entering the new era,the chemical industry has ushered in new opportunities,but also faced problems such as structural adjustment and optimization.Compared to its peers,W Chemical Group has reached a relatively high level in the scale,efficiency,and branding as a leading enterprise.Faced with the increasingly fierce global competition,the development strategy planning and implementation of W Chemical Group does not match the current situation of business development.Based on this,this paper takes W Chemical Group as the research object and makes the development strategy and its corresponding implementation path and safeguard measures which is after analyzing its development environment with the combination of theoretical analysis and practical research.First of all,this paper analyzes the development history,operation status,current strategy,and operation effect of W Chemical Group,and believes that there are still some problems: the development strategy and business operation do not match especially in the agglomeration of industrial layout and the clarity of industrial positioning.The problems above need to be adjusted and improved from the perspective of enterprise development strategy.Secondly,with the analysis of its macro environment,industrial environment,internal environment and SWOT strategic analysis,it is believed that W Chemical Group is currently in a stage of rapid growth,and it is recommended to make a strategy of steady strategic expansion in the next5-10 years.Thirdly,this paper makes the company’s overall strategy which includes diversification and differentiation by analyzing the principles,ideas,strategic positioning and strategic goals of W Chemical Group’s strategic development.It also further details its functional strategy system which is mainly supported by human resources,marketing,product research and development and deep implantation of the brand.Finally,this paper gives the implementation path of W Chemical Group’s strategic development through the optimization and improvement of four aspects: corporate culture construction,organizational structure construction,operation management system construction and information construction,which provides an effective way for the company’s strategic planning to strategy implementation.