The Influence Of Buddhist Tourists' Expertise On Pro-Environmental Behavior

At present,buddhism tourism is very popular,but with the increase of the number of tourists,the load of the scenic area environment is more and more large,and it has also encountered more serious damage,which has produced a large negative effect on the sustainable development of buddhism tourism,so it is urgent to improve the pro environment behavior of tourists to reduce the environmental impact.At present,the research on pro-environmental behavior at home and abroad mainly focuses on the natural tourism,while the cultural tourism is weak,especially the buddhist tourism.The research on the influencing factors and mechanism of buddhist tourists' proenvironmental behavior can provide useful theoretical guidance and practical reference for the management of buddhis-tourism.Based on this,this paper selects Donglin Temple,a famous buddhist tourist resort in Jiangxi Province,as the research site.On the basis of previous studies,this paper puts forward some hypotheses,establishes conceptual models,compiles corresponding measurement scales,designs tourist questionnaires,and analyze the influence of factors such as tourists' expertise,environmental education perception and pro environmental behavior SPSS 21.0 and AMOS 23.0 software are used to test the reliability and validity,establish the structural equation model and verify the relationship model,so as to find and clarify the significant factors and influence mechanism that affect the pro-environmental behavior of buddhist tourists,and then put forward countermeasures and suggestions for the existing problems.The results show that the expertise of Buddhism can not significantly promote the generation of pro-environmental behavior,but the perception of environmental education has a significant impact on pro-environmental behavior.However,expertise can significantly enhance tourists' perception of environmental education,and then promote the generation of tourists' pro-environmental behavior through the intermediate variable of environmental education perception.Among them,the effect of environmental education perception on the two types of pro-environmental behavior is equivalent.In order to improve the pro-environmental behavior of tourists and the sustainable development of Buddhist tourism,the first suggestion is to recognize and pay attention to the important role of tourists' expertise in the development of buddhist tourism.Second,Buddhist tourism destinations should enhance the perception of environmental education of tourists in all aspects and through multiple channels.