Study On The Development Of Eco-tourism In Mengshan County

The concept of "Lucid waters and lush mountains are invaluable assets" has continued to take root,taking the road of ecological as a priority,transforming ecological environmental advantages into ecological economy such as ecological agriculture and ecotourism,has become an important direction of county economic development.In order to balance economic benefits and ecological protection,local areas face many problems in tourism development.At present,the research is limited to insufficient framework construction,lack of differentiated development ideas,and lack of exploration of ecological integration between ecological and other.Therefore,it is necessary to explore the path of sustainable development in view of the development of ecotourism in various regions.This paper selects Mengshan County as the research object,combs the context on ecotourism through literature research,and uses questionnaires,in-depth interviews,field surveys to understand the distribution and development of ecotourism resources,to master the opinions of local government,tourism enterprises,employees,ect,and the satisfaction and perception of tourists and local residents on the development of ecotourism in Mengshan county.Through further analysis of the strengths,weaknesses,opportunities and threats of the development of ecotourism,summarize the characteristics,problems and protective measures of the typical ecological scenic spots such as Yongan Wangcheng,Shuiyun Yaozhai,Tianshu Gorge,Mei River,silk industry scenic spot,and Friendly Valley,than make the characteristics of Mengshan eco-tourism development,such as suitable development of tourism industry,rich types of industrial integration,low grade of tourism products,and great potential for tourism development.In view of the problems such as lack of outstanding ecological tourism themes,lack of planning,low ecological production efficiency,and weak industrial integration functions,the optimization strategy is proposed: Use ecological environment,property resources,cultural resources,tourism location,industrial policies,and social environment advantages;Overcome the disadvantages of weak economic foundation,weak governance ability,weak tourism management ability,lack of ecological services,and lack of tourism talents;Take global tourism,ecological civilization,regional cooperation,and rural revitalization as opportunities,closely follow the theme of ecology,give play to the advantages of tourism resources,accurately develop and position ecological planning,strengthen ecological management,and speed up input and output efficiency,expand industries’ integration and create new ecotourism brands and other maneuverable optimization strategies to provide effective support for the sustainable development of ecotourism.It provides effective support for the sustainable development of ecotourism in Mengshan County,and provides useful reference and development ideas for the development of ecotourism in other well-developed eco-counties that position tourism as the main pillar industry.