| In recent years,with rural tourism in fulls wing,ecological environment issues have also been greatly concerned by local departments and many experts and scholars.In addition,the increasing pressure of life and work and the deteriorating atmospheric environment are increasingly affecting the physical and mental health of urban residents.With the change of social lifestyle,people’s tourism demand and consumption habits are constantly changing,and tourism alone cannot meet the tourist demand.For urban residents,ecotourism can ease the pressure on them to work,improve the chaotic urban environment and get the spirit full relaxation of physical strength.At present,under the guidance of tourism,the ecotourism in Lushan County of Pingdingshan City,although it is generally in the period of exploration,some places have become famous scenic spots in the province.The government attaches great importance to the development of rural ecotourism and provides strong policy support,and proposes to build an umber of demonstration sites with distinctive characteristics and strong appeal to build well-known brands.This paper uses literature data analysis,questionnaire survey,field investigation and interdisciplinary research,based on the investigation and research of typical cases and literature combing,constructs a quantitative model to study the development model of ecotourism in Lushan County,Pingdingshan City.In the course of the study,some restrictive factors,such as the low official data on ecotourism in Lushan County,the remote location of farmers and the difficulty of visiting and investigating,caused some difficulties in data collection,but these problems were finally solved by contacting local village committees,visiting relevant departments to under stand the development of local ecotourism,and then visiting farmers to investigate deeply.Finally,after a series of research and thinking,for Lushan County ecotourism development model put forward their own thinking and suggestions. |