Study On The Development Strategy Of Eco-tourism In Xianju County,Zhejiang Province

Eco-tourism is a new type of tourism which meets the needs of returning to nature and returning to nature in the 20 th century.It is in line with the idea of global sustainable development.At the same time,under the background of the continuous promotion of ecological civilization construction,eco-tourism has become an effective carrier and an important grasp of the construction of ecological civilization,and is an important part of the county area with good ecological environment resources to achieve coordinated economic,social and environmental development.In recent years,the relevant policies of Zhejiang Province are promoting the mode of integration of county ecotourism and green industry.Xianju County,as an accelerated development area with high quality ecological environment in Zhejiang Province,has already had a certain foundation for the development of ecotourism,but there are still some problems in the actual development and utilization.Now,Xianju urgently needs to integrate resources based on its own advantages,promote the transformation and upgrading of ecotourism,and keep ecotourism in Xianju good and fast sustainable development.The paper introduces the three stages of "exploration-development-transformation" of ecotourism development in Xianju County through various research methods,such as literature method,interview method and field investigation method,and expounds the present situation and economic,ecological and social benefits of ecotourism development.Based on this,this paper reveals the problems of ecological tourism strategic planning,single tourism product,lack of brand competitiveness,imperfect tourism function,imperfect system and mechanism,and analyzes the advantages,disadvantages,opportunities and challenges of ecological tourism in Xianju County by using SWOT matrix system,so as to formulate the basic principles and challenges of ecological tourism in Xianju County strategic objectives,and stressed the need to improve the ecotourism security system in five aspects: ecotourism management system,strengthening development elements,improving tourism supporting services,speeding up transportation supporting facilities,the use of science and technology,and the construction of talent team.Therefore,this study is intended to provide reference for the transformation and upgrading of Xianju tourism industry,sustainable development,butalso for the same scale of county to achieve eco-tourism and economic sustainable development.