| Ecotourism closely around the nature,this kind of tourism form contains the understanding of the natural environment,regulation and education,emphasizes the coexistence between man and nature,the characteristic of ecological landscape as the main attraction,a condition in order to protect the ecological environment,ecological thought as background,with the values of sustainable development,vigorously develop ecological tourism experience and science education.Ecotourism is a kind of high-quality tourism experience that requires tourists’ high participation and ultimately improves participants’ environmental awareness.Its connotation should include two aspects: one is interaction with nature;the other is promoting sustainable development of ecosystem.Poyang lake is China’s first big freshwater lake,China’s second largest lake,is the world’s largest migratory birds reserve,has a "rare bird kingdom,wetland landscape" unique resource advantage,improve the climate,water conservation and bio-productivity,protect biodiversity,maintaining regional ecological balance,safeguard national ecological security.China’s Migrant town is one of the "four famous town of jiangxi province",is A world class A migratory birds reserve,and poyang lake national nature reserve is located,in 2020 the "China top list of migratory birds brigade to raise town best group,all ecological tourist attractions in jiangxi province,China’s Migrant town ecological tourism is the most worthy of study and exploration,it is also one of the government vigorously into the construction of the scenic spot.Based on the time background,under the background of national experimental zone of the construction of the ecological civilization era,also for the national strategic demands in jiangxi province made a positive response and promote,poyang lake area after years of development,ecological tourism industry has begun to take shape,China’s Migrant town ecotourism will rely on high quality ecological resources background,the heavy historical and cultural accumulation,To develop various ecological projects and ecological products as an opportunity to create an ecological civilization model of international migratory bird town.In this paper,the integrated use of tourism,management science,system science,ecology,marketing and other basic principle,through the method of consulting literature materials,"social investigation","questionnaire investigation","typical case analysis" and "SWOT" and other research methods,samples for China’s Migrant town area and specific case,the design concept of ecological protection as the core,Based on the survey data and questionnaire data,a SWOT model is constructed to analyze the advantages,disadvantages,opportunities and threats of ecotourism development in China’s Migrant town.Finally,the conditions for the development of ecotourism in China’s Migrant town are discussed.China’s Migrant town eco-tourism development still in its infancy,there are"insufficient government supporting policies","ecological tourism developmental delay" and "the contradiction between tourism development and the conservation of nature","brand IP market power shortage","incomplete development of tourism products system","poor public propaganda effect" and "local low degree of social participation" the seven big problem,Against the "policy","economy","ecological","localization" and "system","propaganda" and "mechanism" on the plight of the,suit the remedy to the case break through the dilemma,this article puts forward policy Suggestions,namely "perfecting supporting policies and measures","adjust the tourism productive forces layout","natural recreation tourism sustainable development","outstanding migratory birds culture characteristics,We hope to provide some feasible suggestions for wucheng Town eco-tourism and poyang Lake eco-tourism,such as creating high-quality eco-tourism products,developing multi-level tourism product system,developing multimedia marketing strategy and mobilizing community active participation. |
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