| China's tourism development has stepped into a golden age,and the continuous economic growth has most directly stimulated the consumption demand,especially the demand for tourism.Wetland tourism is an important part of tourism development,and Poyang Lake wetland is the largest freshwater lake wetland in China.Its rich,unique and fragile ecological characteristics lead to its contradiction with rapid economic development.Poyang Lake Wetland Park was officially established in 2008.The construction of the scenic spot started late,and it is subject to the local economic development level.The overall development level is not high,and the brand awareness is weaker than similar scenic spots in China.Based on the research of successful cases at home and abroad and the analysis of the field investigation of the scenic spots,this paper studies the relevant problems and solutions of the ecotourism development of Poyang Lake Wetland Park by using the relevant theories and SWOT analysis methods.(1)summarize the development bottleneck and the advantages of natural resources,cultural heritage,background strength,etc.,and discuss the ecotourism development facing All kinds of challenges;(2)reorganize the existing resources of Poyang Lake Wetland Park and work out the overall development plan,formulate the featured product plan and many reform measures;(3)innovate and design the financial service plan to solve the development fund of the scenic spot project,and plan the new media marketing plan in the era of big data based on the mixed reform of the state-owned assets and the shareholding system;In the ecological construction of Poyang Lake National Wetland Park,the government should guide the development to follow the protective principle,give full play to the market vitality of private capital,carry out scientific management and ecological management,build a multi-functional area of green eco-tourism,and explore the sustainable development path of wetland economy. |
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