Research On Business Ecosystem Construction Strategy Of Xiangrui Copper Material Company

In 2019,the macroeconomic situation is treacherous.Risks and challenges are everywhere.Agencies such as the OECD and the International Monetary Fund have repeatedly lowered their global economic growth expectations.Faced with the complex environment,China's economy has shown strong resilience,maintained an overall stable,steady and progressive trend,met expectations in major indicators,and handed over a high-quality development report card.With the development of China's economy,Chinese enterprises are gradually in line with the international standards.The survival and development of enterprises are obviously affected by the international environment.One belt,one road,and Asian investment bank,which China has advocated,have been actively responded by many countries.However,some countries have been rejected and obstructed by the United States.In July,September and October,the Federal Reserve cut interest rates three times in a row,by 75 basis points.China's yuan was also affected by unilateralism and trade protectionism measures,as well as expectations of imposing tariffs on China.In August,the yuan broke "7".In 2019,the euro area economy gradually lost momentum,the German economy of "locomotive" fell into contraction,the Italian economy has stagnated,the prospect of brexit is unclear,the year-on-year growth rate of GDP in the euro area fell from 2.8% in the fourth quarter of 2017 to 1% in the second quarter of 2019,the worst performance since 2014,and the manufacturing PMI has set a new low since 2012.Under the severe and complex internal and external environment,China's GDP in the first three quarters increased by 6.0% year-on-year.Although the growth rate has slowed down,the economy has gradually recovered in the fourth quarter with the help of relatively loose policies.On the whole,China's economic operation is basically stable and remains within a reasonable range.Xiangrui copper material Company.(hereinafter referred to as "Xiangrui copper material")is a subordinate company of nonferrous metals industry of GMK group.Mainly engaged in copper deep processing business.Xiangrui copper material is a key construction project in Shandong Province.It has the largest copper billet production line in the world,with an annual output of 320000 tons of copper conductors and electrified railway overhead conductors.It is one of the most advanced copper deep processing enterprises in China.The uncertainty of the economic environment and the fierce competition in the domestic market require enterprises to re plan their development strategies.Xiangrui copper materials Company.must complete the transformation and upgrading of service-oriented manufacturing industry,integrate resources inside and outside the group,upstream and downstream,government,bank and other resources,establish Xiangrui business ecosystem and achieve win-win cooperation by improving business system,innovating business model,expanding market area,reducing production cost and customer loyalty marketing.It's impossible to survive alone.Enterprises should innovate and create,integrate and integrate,share and win-win.