Research On The Transformation And Development Strategy Of Hongshi Group’s Cement Environmental Protection Business

The global cement industry is facing serious overcapacity problems,and a very severe competition situation has formed between enterprises.In order to better adapt to the market competition environment and gradually gain stronger competitiveness,cement companies are reducing costs and green transformation is the general trend.In this context,cement companies are forced to develop environmental protection business and gradually carry out strategic transformation of environmental protection business.The Red Lion Group ’s environmental protection business came into being in the face of increasing market competition.It hopes to use its own advantages to develop rapidly in the fierce competition.Major strategic choices facing development.However,in the actual development process,there are certain problems in the transformation and development of the environmental protection business of the Red Lion Group: first,the group company neglected the brand construction of the environmental protection business,and secondly,the corporate culture development of the environmental protection business is insufficient,and again,there are certain Hysteresis,then,the cost of environmental protection business of the enterprise is too high,and finally,the training of environmental management talents and technical personnel is not in place.The above problems have an adverse impact on the development of Red Lion Group ’s environmental protection business,and it is urgent to find a solution to suit it,so as to promote the organic transformation of Red Lion Group ’s environmental protection business.Based on the theoretical research of strategic management,this article conducts internal investigations of Red Lion Group and investigation of environmental protection business of other cement companies in the country,and uses the learned theories to analyze the macro environment,industry competition and internal factors of Red Lion Group.Analyze and propose strategies for the development of Hongshi Group’s cement environmental protection business to help it achieve its strategic goals of rapid development.Red Lion Group’s cement environmental protection business transformation and development strategy research is a major strategy for Red Lion Group to improve the comprehensive competitiveness of the enterprise.As a national leading enterprise in the cement environmental protection industry,the research and formulation of its strategic plan can not only enable the company to achieve green development At the same time,it can also serve as a reference for other cement companies to achieve green transformation and develop environmental protection business,and thus contribute more to the promotion of the ecological environment.