The Competition Strategy Research Of GY Environmental Protection Company VOCs Business

Environmental protection has become a direction that everyone pays more attention Since 2010,environmental protection covers many fields,air pollution is a typical case,especially for the haze control,air pollution mainly involving fine particles(PM2.5),ozone(03)and other pollutants,and the more important precursors for the formation of PM2.5 and ozone are volatile organic compounds(hereinafter abbreviated VOCs).therefore,Humans must strengthen the governance of VOCs for effectively reduce PM2.5 and ozone pollution.China has released a series of policy documents in this field since 2012.A large number of VOCs management companies have been born along with the implementation of these policies.GY Environmental Protection Company is also one of them and entered this field in 2015.Relying on the policy and its own advantages in the field of industrial customers for many years,the sales income of G company has been greatly improved.At the same time,there are more competitors entered this field in the market,and the segmented fields that competitors are involved in are also showing diversification.Homogeneous competition has become an inevitable trend,and product prices continue to decline.Faced such a market competition situation,GY Environmental protection How to select a competitive strategy suitable for its own development,and ensure sustainable and healthy growth in the future VOCs governance market,has become an important issue in the company’s growth.Based on the problem faced by GY Environmental protection company in the development of this paper,this paper studies the theory of competition strategy and literature related to VOCs business,and combines with the actual situation of VOCs business,This paper solves the problem that selection and implementation of GY Environmental protection company’s VOCs business market competition strategy.In terms of external environmental analysis,This paper analyze the macro environment faced by using PEST tools,analyze the competitive structure of the VOCs industry with the five forces model,study the current situation,development trends and major competitors of the VOCs industry,and consult relevant industry experts to build an EFE matrix that fits the industry scenario,it is concluded that companies can use these opportunities to react the growing threats.In terms of internal environmental analysis,This paper analyze four aspects of GY Environmental protection company that mainly involving Marketing,Intellectual Property Rights,Human Resources and Hardware,it builds a chain of logistics,procurement,marketing,research and development,after-sales,production,installation and electrical commissioning for analyzing the ability of internal links,and building an IFE matrix.The following conclusions are drawn.It has unique advantages in internal market analysis and publicity,engineering installation and electrical commissioning,and other infrastructure of the enterprise,and has the ability to create unique value for the enterprise.In terms of competitive strategy selection,GY Environmental protection company determines the company’s strategic direction as SO strategy through SWOT analysis.the company’s competitive strategy is finally determined as differentiation strategy according feasibility analysis,expert advice and QSPM matrix.In terms of implementation and guarantee measures,based on the above research,in order to implement the company’s differentiated competitive strategy,This paper proposes five measures that mainly involving the collection and value analysis of customer information,marketing,personalized "joint factory" supply chain,core product development and butler-style after-sales operation and maintenance data platform,and seven aspects of the implementation of safeguard measures that mainly involving changing the company culture,building a new circular business process,reshaping the multi-department efficient and collaborative R&D process,and implementing a new assessment method and qualification grading system,establishing a new recruiting team,optimizing recruitment channels,implementing active financial budget support to make sure achieve goal.There are not many literature on VOCs governance market.After sorting out and case studies in this article,it serves as a reference for the development of many peers in the VOCs governance industry.It will be a useful supplement and make a little contribution to the healthy development of the industry.