Research On Beverage Packaging Design Based On Consumption Emotion

With the rapid development of social economy,the level of consumer demand has changed from simple pure material demand to diversified,high-level internal spiritual demand,and emotion has become one of the important factors affecting consumer behavior.As a necessary drink for people’s life,beverage tends to be diversified.Its packaging design also pays more attention to the inner feelings of consumers,especially some personalized,spiritual and emotional consumer needs can be recognized and respected.Therefore,the packaging design of beverage needs to start from focusing on consumer demand,accurately analyze and position according to the types of consumer emotional demands,further organize and design the outer packaging of beverage consistent with consumer emotional needs,win the attention of consumers,and promote the marketing of beverage products.This paper analyzes the classification of emotional needs of beverage consumers,explores the emotional needs of different types of beverage packaging design positioning,and further analyzes the classification of beverage packaging design under different emotional needs.Based on the five design elements of graphic,text,color,sculpt,material of beverage packaging,the beverage packaging is divided into practical,personalized,novel,fashionable and interactive dynamic.The research and innovation of beverage packaging design based on consumer emotion aims to cater to the "people-oriented" beverage packaging design trend.The design orientation focuses on the needs of consumers and the ways of opening,drinking,holding and carrying of consumers,and then analyzes the design mode of beverage packaging based on consumer emotion(catering,guiding and reverse),and analyzes the above Five kinds of beverage packaging design methods,strive to design and research the beverage packaging form that can arouse the resonance of consumption,and improve the added value.Figure 62;Table 1;Reference 50.