Research On Footwear Packaging Design Led By Consumer Culture

With the rapid development of society economy,the level of science and technology and the consumer's quality of life are rising,consumers have created different needs for the packaging of shoes.Some consumers pay more attention to the aesthetics of the packaging design of shoes and prefer to pursue the aesthetic mood of the packaging design of shoes.There are also some consumers who don't pay much attention to the packaging design of shoes,which has led to the emergence of flashy type packaging design of shoes and simple type packaging design of shoes in the market.Both of these two types packaging designs of shoes have the concept of metaphysics in understanding,So these two kinds packaging designs of shoes will not prolong the packaging of shoes life cycle,and will be quickly discarded by consumers,which will indirectly cause the waste of resources in the packaging design of shoes,increase the degree of environmental pollution.This paper analyzes different consumer groups,and studies how to design the packaging design of shoes suitable for different consumer groups.According to the differences of consumer groups,this paper studies the practicability,function and aesthetics of shoe product packaging.The main purpose is to meet the consumer's needs for shoes packaging while extending the service life of the shoes,increasing the promotion of the shoes in the packaging design of the shoes,and reducing the waste packaging material to the environmental impact.Firstly,this article analyzes the history,the current situation at home and abroad,the advantages and problems of shoes packaging,and then systematically analyzes the consumers' demands for shoes packaging.Then through the detailed analysis of some design principles,design significance,design characteristics of shoe packaging.Through sorting and extraction to complete the integration of shoe packaging design analysis.Then,according to the consumption needs of different consumers,the paper systematically analyzes functionality,aesthetics and practicability in the packaging design of shoe products.At the same time,this paper expounds some understanding and ideas of shoe product packaging design,and finally discusses the core concept of shoe product packaging design:on the basis of ensuring the safety of shoes in the whole circulation and use process,it increases the innovation of product structure design,enhance the practicability of shoes packaging in the consumer audience;innovate in the visual design of shoes packaging design,increase the interaction between shoes packaging and consumers;pay attention to the use of some materials to reduce theburden of environmental pollution and waste of resources in the design of shoes packaging.