Research On Packaging Design Of Original Millet Organic Grain Based On Consumer Psychology

With the rapid development of the national economy and the continuous demand of domestic and foreign markets,China’s organic food industry has ushered in an unprecedented boom.With the continuous improvement of national living standards,modern consumers have higher and higher requirements for food safety and hygiene,and organic food has become an inevitable trend of future development.In this context,the organic food market rises rapidly and becomes one of the important forces that cannot be ignored in the domestic consumer market.The competition in the organic food industry has become increasingly fierce in recent years.Some organic food packaging can not adapt to the cultural taste and aesthetic needs of modern consumers and the market competition of organic food.The packaging design of organic food should not only meet the basic functions of traditional packaging,but also fully grasp the psychology of consumers and try to cater to the cultural taste and aesthetic needs of consumers,so as to achieve the purpose of promotion.In view of the above research background,this topic is based on the perspective of consumer psychology,aiming at the "Yuansu" brand organic grain consumer psychology types and influencing factors to in-depth analysis,fully understand the organic grain consumer group’s psychology and behavior types."Original millet" organic grain target user demand point.Taking consumer psychology as the entry point,this paper focuses on packaging visual design,packaging structure design,packaging material selection and other aspects of "original millet" organic grain product packaging design in depth.This research tries to interpret the design principles and design laws from the theoretical research level,so as to develop more beautiful,safe,practical and can be recognized by consumer groups of product packaging,and then promote the transformation of brand product purchase behavior.