Changes In Modern Clothing Design Based On The Impact Of Personalized Consumer Demand

The development of modern society,the change of living environment,the improvement of information technology,people's production and life are affected,the change of the environment will affect the original thinking and way of life,the gradual impact of changes in demand.For example,with the education level and aesthetic level,the demand for products more than basic life function,more eager to acquire the multiple experience spiritual,which is reflected in the sensory enjoyment,life attitude,personality charm and resonance of emotional needs.In the field of clothing,the corresponding marketing model,production methods and the corresponding changes in design reflect both the aesthetic concept and consumer demand.In this paper,firstly,understanding and interpretation of this trend toward personalized consumer demand,and thus gives rise to background factors of the individual needs of consumers and the focus on the present in the clothing market for related changes in consumer demand to meet the analysis of the mode of integration,comparative analysis mainly includes the traditional clothing marketing mode and modern clothing marketing the model,by the impact of the Internet,personalized for traditional clothing production changes.Then it comes up to the changes and changes of the corresponding methods and methods in the design of clothes.Finally,try to research and practice,summed up the impact of personalized consumer demand consumer awareness of relevant marketing and production mode,design method and acceptance,through effective design methods,to boost consumer demand for personalized clothing.At the same time,sorting out how to attract and meet the needs of consumers in the modern clothing market and the rising environment of emerging technology,so that consumers can give full play to their independent participation and show their personality style.Through the theoretical analysis of psychology,consumption,contrast,design and practice,this paper aims at investigating and integrating different consumer demands,hoping to provide reference for relevant enterprises and designers.