A Comparative Research And Design Practice On Designers Decoding Consumer's Fashion Design Aesthetic Preference Using Consumer Imagery

With the gradual subdivision of the garment industry market and the increasing trend of individualization and diversification of the consumer market,many clothing enterprises began to consider introducing consumers into the front end of fashion design,allowing consumers' will to participate in relevant design decisions.From the analysis of consumers' will type,consumers' aesthetic preference of clothing will directly affect their judgment of clothing style,which will influence their choice of clothing consumption.Therefore,this study hopes to help clothing enterprises and designers to conduct better consumer research through the study of the intermediary of consumer aesthetic preference information transmission.This research focuses on comparing the differences of fashion designers using different types of consumer imagery to decode the consumer's aesthetic preference.Using the method of experimental research,fashion designers are organized to use different types of consumer imagery(daily wear imagery,daily necessities imagery,residential environment imagery,idol imagery,film and television posters imagery,landscape & humanities imagery)to customize fashion matching design for target consumers.Then the evaluation results of target consumers' satisfaction degree with design output are obtained.Statistical methods such as repetitive test analysis and independent sample t test are used to analyze the impact of the designers of different experience level and the different types of consumer imagery to decode consumers demand.From the experimental results as a whole,the design results of fashion designers referring to three types of customer images,namely,consumer daily necessities imagery,daily wear imagery and idol imagery,are significantly better than the other types of customer imagery in terms of consumer satisfaction.When referring to idol imagery,the satisfaction degree of the output scheme of the high-level group was significantly higher than that of the low-level group,but there was no significant difference between the two groups when referring to the daily necessities imagery and the daily wear imagery.Based on the experimental results,the following conclusions are drawn: the three types of customer images,i.e.daily necessities imagery,daily wear imagery and idol imagery,can better arouse the designer's consensus and embodiment,and have higher reference value for understanding consumers' aesthetic preferences.Idol imagery are related to consumer cognition,so experienced designers are better at using suchconsumer imagery.Finally,the experimental results directly guide the design practice of the collocation custom design APP,and confirm the practical significance of the research results.This study discusses the characteristics and modes of fashion Designers' decoding of consumer aesthetic information,which has a certain significance in guiding design decisions by using consumer aesthetic preferences and improving the efficiency and quality of clothing customization business.