Research On The Design Method Of Jeanswear Clothing Based On The Analysis Of Consumer Demand Of The 90s Generation

Jeans is the only popular and enduring apparel item other than the suit. It has been more than 100 years of history Since the birth of the first pair of jeans in 1873, which by virtue of No gender, no age, no boundaries, no seasonal grading exclusive feature, the champion in the clothing sector, has maintained a strong vitality and allure. But with the improvement of people’s level of consumption, lifestyle diversification, change of values and enhancement of aesthetic consciousness. Traditionally made simple, strong, rugged denim cut into workers’ labor clothing, has been unable to meet today’s consumers personalized and diversified needs. It is therefore required that the designer transforms the design concepts and design methods, in particular, to break through the relatively conservative design thinking and reinterpret relationship of jeans with consumers.This study is in this context, firstly to explain clearly the concept of jeans, followed by interpretation of consumer demand from the history of jeans, and the development trend of modern jeans and an extension of modern jeans focus analysis. The starting point of the article is to study the design of jeans based on consumer demand on the crowd, the first do a lot of jeans consumer demand questionnaire survey for consumer groups, observe and take photo, interactive interview, etc., summarized the three representative groups: one group use jeans as tooling wear due to the nature of the work; one group wear jeans to the workplace because it is a substitute for the many 70s’ generation; one category wears jeans as a fashion are majority in the 90 s generation group; research focus point of this paper is based on 90 s group consumer demand for jeans, the main aim of the research is to design jeans more pertinent and depth. On the basis of 90 people to conduct research analysis then summarized the three representative groups and the corresponding concept-oriented, psychological characteristics and image the main selling point. Article Writing focuses on reasonable design methods of jeans classified and analysed in detail, the difficulty is summed up for jeans design method for the 90 s generation group verified and discussed in the final design practice. Design practice session will combine the significance of jeans design and consumer demand for 90 people, develop a targeted design to meet the fashion lifestyle of 90 s generation groups.