| Pesticides are vital agricultural production materials and have played a crucial role in the development of agriculture.But for a long time,with the disorder and massive use of pesticides,the problem of pesticide residues was gradually exposed and showed an increasingly serious trend,and the management of pesticide non-point source pollution has also begun to receive more and more attention.According to existing literature research,pesticide non-point source pollution,as one of the main sources of water body eutrophication,has seriously threatened the safety of drinking water sources and biological diversity.In recent years,although the government has attached great importance to the prevention and control of pesticide non-point source pollution,the pollution has not been able to be contained.Farmers have autonomy in the possession and use of agricultural resources,and their behavior is directly related to all aspects of the generation and prevention of agricultural non-point source pollution.Debugging and correctly guiding the behavior of farm households have a direct and rooted impact on the rural environment and even the national environment.Analyze the action mechanism of farmers’ awareness of pesticide non-point source pollution control on behavior response,strengthen the organic integration of pesticide non-point source pollution control of "government management decision-making farmers participate in behavior",and explore the breakthrough points of pesticide non-point source pollution control in China.The sustainable development of agriculture and the improvement of the ecological environment in China are of great significance.As a province that has been at serious risk of pesticide application intensity for a long time,Hainan has serious potential ecological and environmental risks.On the one hand,the current pesticide non-point source pollution control is a government-led“top-down” implementation model.Farmers are passive in implementing pesticide non-point source pollution control,and have low participation.What is lacking is that it is more difficult for farmers to change their production habits.They still spray insects and pursue short-term benefits.On the other hand,the cost of low-toxic biological pesticides is relatively high,and farmers rely on policy subsidies and lack the initiative to use low-toxic biological pesticides.In addition,specific implementation methods for the recycling and centralized disposal of pesticide wastes have not yet been introduced.This paper carried out field investigation in Haikou,Danzhou,Chengmai,Lingshui,Sanya and Ledong of Hainan province,and obtained 263 valid questionnaires.Based on the theory of planned behavior,this paper adopts the research logic of "cognition-will-behavior" to analyze the mechanism of action between farmers’ benefitcognition,subjective norm and policy cognition and their response to non-point source pesticide pollution.According to the research results,some effective policy Suggestions were put forward to guide farmers to participate in the control of non-point source pesticide pollution,so as to standardize their behavior.The main conclusions of this article are:(1)In terms of behavioral psychology,farmers’ willingness to participate in the treatment of pesticide non-point source pollution is mainly positively affected by benefit perception,subjective norms,and policy perception.The order of ranking according to the magnitude of the impact is:benefit cognition,policy cognition,and subjective norms.(2)The correlation between benefit perception,subjective norms and policy perception is related to each other,and the correlation is relatively high.For farmers who have a higher level of awareness of the benefits of pesticide non-point pollution control,the more they understand,pay more attention to,and are more satisfied with the governance policy.(3)The behavior logic of farmers participating in the pesticide non-point source pollution treatment conforms to the "planned behavior theory" and follows the theoretical path of "cognition → willingness→behavior".Farmers’ willingness to participate in pesticide non-point source pollution control is positively affecting their participation.The level of farmers’ policy cognition of pesticide non-point source pollution control has a direct impact on their behavioral response,and their willingness to participate plays a part of the intermediary role in this process.(4)Considering the difference in the effect of policy cognition on the willingness to participate and behavioral response,the path coefficient of the effect on the willingness to participate is larger than the coefficient of the response to participating behavior.With a cautious attitude,participatory behavior is a "rational decision" that is repeatedly considered.In order to improve the behavioral response of farmers to participate in pesticide non-point source pollution control,this article makes the following suggestions:First,increase the propaganda and education of farmers’ participation in pesticide non-point source pollution control,especially to strengthen farmers’ awareness of participation benefits.Second,relying on the pilot project of low-toxic biological pesticide demonstration subsidies in Hainan Province to increase farmers’ initiative to use low-toxic biological pesticides.Third,do a good job in information disclosure and solicitation of opinions to improve the recognition and satisfaction of farmers with policies.Fourth,formulate specific implementation methods for the recycling and centralized disposal of pesticide wastes. |