Meishannuo Masks' Application In The Package Of Agriculture Products Of Ziquejie

Good packaging design on the shelf,high-quality products need to rely on excellent packaging to enhance value,so that products better into successful goods.With the improvement of living standards,people are no longer only satisfied with the daily material needs,but also began to put forward the requirements of spiritual life,which requires product packaging not only stay to meet people's material needs,but also have a certain aesthetic and artistic,which to the current development of agricultural products put forward new requirements,Most of the current brand packaging of agricultural products lacks regional and cultural expression.Packaging in addition to the role of protection products,or communication with consumers of the information medium,the modern concept and traditional consciousness of the integration,the regional cultural elements and agricultural product packaging design to produce organic collision,so that agricultural products as a commodity at the same time,but also give its cultural,is the trend of future design.First,the topic of this design practice is the application of Meishan nuo elements in the packaging of agricultural products in the Purple Magpie world.First,the topic of this design practice is the application of Meishan nuo elements in the packaging of agricultural products in the Purple Magpie world.Taking the nuo elements of Meishan as the research object,this paper collects,analyzes,extracts and refines the elements that conform to the target object,and presents them in the form of illustrations,which are applied to the packaging of agricultural products.Second,the Purple Magpie boundary is in the core area of Meishan culture,and the local area of Purple Magpie has always been famous for its ecology.Meishan culture is an ancient form of civilization in Xiangzhong area,which has been well known to the public since the 80 's,and is a unique cultural IP in Hunan Province,but under the influence of Xiangxi minority culture and Xiangdong red culture,the development is not prominent.In today's increasingly fierce market competitiveness,people in the experience of ecology at the same time,but also began to pay attention to the needs of cultural connotations,this topic,aimed at a certain extent,to promote the promotion and inheritance of Meishan culture,to promote the development of the local economy of the purple magpie industry.Third,after the collection and extraction of Meishan nuo elements to be refined and reconstructed,its use and purple magpie in the local agricultural products packaging,so that the combination of culture and ecology.The cultural connotation is added to the local agricultural product packaging,which is of great significance to promote the inheritance and development of the traditional non-heritage culture in China,as well as to realize the benefit-win model of the traditional regional culture and the modern agricultural product packaging design.