Packaging Design Of Agricultural Products Under Ecological Culture

For urban consumers,with the continuous improvement of living standards,the requirements for the quality of life are also dependent on each other.In the choice of food materials for three meals a day,more and more people tend to choose brand agricultural products,especially organic and healthy agricultural products.Introducing the concept of ecological culture into the packaging design of agricultural products to show the characteristics of organic ecology of agricultural products through packaging design will be more in line with people’s needs.Therefore,focusing on the current situation and problems of domestic agricultural product packaging,aiming at how to give play to the advantages of agricultural products,promote the brand culture of agricultural products,combined with visual communication design,it is particularly important to put forward the packaging design strategy in line with the ecological culture.With the rapid development of urbanization,it is difficult for people to directly contact with the agricultural products themselves.The era that agricultural products only rely on quality to obtain the market has passed.We should combine the packaging of agricultural products with the agricultural products themselves,and make full use of the production and management concept of brand and the quality advantage of products in the packaging design of agricultural products,Local natural scenery,to create a brand of agricultural products packaging design,to help brand further development.This topic takes the agricultural product packaging of Lin Tongyuan brand as the research object,based on the ecological design of agricultural product packaging and other related theoretical basis,explores and analyzes from the packaging materials,emotional expression and other aspects,compares and explores the excellent cases of agricultural product packaging design at home and abroad,and obtains the specific design principles and design strategies,And on the basis of this research,we carry out the agricultural product packaging design practice of Lin Tongyuan brand.The paper is divided into the following five chapters: the first chapter is the introduction.This paper mainly expounds the research background and basis,research purpose and significance,research content and methods.The second chapter first expounds the related concepts of ecological design and the development of ecological design in modern society,then expounds the basic concepts of agricultural product packaging,historical development and the characteristics of modern agricultural product packaging,and finally expounds the role of ecological culture in agricultural product packaging.The third chapter is the application research of ecological packaging design of agricultural products.This chapter first summarizes the principles of ecological packaging design of agricultural products from three aspects of "original ecology","humanity" and "simplicity".Then it discusses the common materials,structure and emotional expression in ecological packaging design.The fourth chapter is the design practice.Firstly,it introduces the current situation of Lin Tongyuan brand.Secondly,it analyzes the problems of agricultural product packaging of Lin Tongyuan brand.Secondly,it thinks about the design of agricultural product packaging of Lin Tongyuan brand under the ecological culture.Finally,it is the design practice.The fifth chapter of the paper is the summary and prospect,combined with the agricultural product packaging design of Lin Tongyuan,the whole subject is summarized and prospected.