Research On The Application Of Northeast China's Agricultural Packaging Design Under The Concept Of Sustainable Development

With the continuous progress of science and technology and the progress of society,people are not satisfied with the situation of subsistence and wellbeing,and are now pursuing a higher quality of life as the trend of the times.Agricultural products,as ecological and green products,are loved and sought after by consumers,and represent the embodiment of consumers' desire for a high quality of life.The production and high quality of speciality agricultural products come from local factors,and it is the local elements that create speciality agricultural products.However,for the same reason,people's awareness of the brand of agricultural products is relatively weak,and the concept of sustainable development is rarely incorporated into the packaging design of agricultural products,resulting in a narrower market for agricultural products and an inability to expand the sales of agricultural products.Therefore,this topic is based on the integration of the concept of sustainable development in the design of agricultural packaging,through thf agricultural products does not match the form of agricultural products and excessive packaging,so as to clarify the specific problems in the packaging of agricultural products in Northeast China,put forward corresponding design strategies and use a professionae analysis of the development trend of agricultural packaging design and the specific application of the concept of sustainable development,from the structure of agricultural packaging design,materials,colours,text graphics and other aspects,how to reflect the regional characteristics of agricultural packaging under the concept of sustainable development in art design,so as to achieve in the A series of discussions and elaborations on how to reflect ecological greenness in agricultural product packaging,and the purpose of enhancing brand awareness and promoting regional economic construction.For designers and enterprises,packaging design can be considered from the following aspects: firstly,we should insist on starting from consumers,meet consumers' needs,adhere to the "people-oriented" design principle,start from consumers' psychological and emotional needs,and let packaging design become warm;secondly,we should meet market demand and Secondly,we must meet the market demand and regional cultural characteristics.Under the concept of sustainable development,the packaging design of agricultural products and regional cultural elements are perfectly integrated.At the same time,the market research found that the packaging ol approach to solve problems.It is the fundamental aim of this paper to give a clear direction and bring new ideas to the research on the packaging design of agricultural products in the Northeast.