Analysis And Practice On Packaging Design Of Ningxia Agricultural Products

This thesis conducts an exploration from the logical relationship including finding problems,analyzing problems,solving problems,and applying them into practice.Firstly,this thesis expounds the basic concept and classification of the agricultural products from the packaging objects,as well as the function of the agricultural products' packaging,and analyzes the characteristics of the graphics,text and color performance in the visual elements of the agricultural products' packaging in combination with the packaging design cases.Secondly,it investigates the current situation of Ningxia agricultural products,Lingwu long jujube and its packaging,analyzes the deficiencies of the existing packaging design,and puts forward the improved design strategies for the packaging of Lingwu long jujube.In the design practice of Ningxia Lingwu's long jujube packaging,in order to highlight the corresponding relationship between the agricultural products and the origins,the materials that reflect the regional characteristics of origins are taken as the design elements of the visual images.The purpose is to enhance the cultural connotation and aesthetic quality of Ningxia Lingwu's long jujube packaging,and shape the characteristic packaging to attract consumers.In terms of the packaging structure,the internal packaging of the agricultural product is designed to improve and optimize the convenient function of the outer packaging,and provide humanized services for consumers.This thesis arranges and designs the visual elements according to the packaging structure,conducts reasonable layout and typesetting according to the visual order and beauty of form in packaging,shapes a unique packing visual image and style,and improves the packing recognition to create the brand.The purpose is to make the packaging of Lingwu long jujube become the name card to publicize Lingwu,serve people's consumption and life,improve the agricultural products' market competitiveness,promote the development of the rural economy,and assist to promote the rural revitalization.