Research On Cash Flow Management Optimization Of JL Sports Equipment Company

Today is a cash-dominated era,the quality of cash flow management is related to the survival of the company.Many good companies do not die because they do not have good business prospects.They often fail because of poor cash flow management.For example,the giant group that Shi Yuzhu once managed is like this.Bear Stearns,Wall Street's famous investment bank,also ended up with a cash flow break.In order to improve the cash flow management of enterprises,management should not only start from the aspect of capital management,but also change the production,operation and management system of enterprises.The company's financial personnel should continue to learn the theory of cash flow management,and use cash flow management to improve the financial situation of enterprises.With the strengthening of the country's comprehensive national strength,China's sports industry will face great opportunities for development.Establishing a good cash flow management system will help sporting goods companies move towards a better development path and win competitive opportunities in the development of the sports industry.Based on the research of the theory of cash flow management,combined with the industry situation and the general situation of JL Sports Equipment Company,this paper uses the theory of cash flow management,the method of literature,comparative analysis and case study to analyze the cash flow management system,cash flow,cash flow structure and cash flow ratio of JL Sports Equipment Company.Based on the existing data,through comparing and analyzing the cash flow situation of JL Sports Equipment Company and other companies in the industry in the past three years,the paper summarizes the problems of cash flow management of JL Sports Equipment Company.In view of the problems existing in the cash flow management system,cash flow budget and cash flow structure of JL Sports Equipment Company,this paper puts forward some suggestions to optimize the cash flow management of JL Sports Equipment Company.