| In the new era of economy,internet technology has swept across the globe.The environment that the enterprise once depended on to survive has changed unprecedentedly.As a result,you can’t live with a single product,technology,or a good opportunity.Enterprises need a business model to adapt to their environment and development as the internal and external environment changes.It needs adjustment and constant innovation which enable enterprises to have sustainable living space and development motivation in the changing environment.In the field of innovation and design of business model,experts and scholars have made a lot of achievements.The theoretical foundation is very solid,but the research on the business model of traditional small and medium-sized enterprises,especially Household Textile enterprises,is not enough.The thesis research object is AIE Household Textile Products company.Firstly,through consulting a large number of relevant documentation to deeply understand the nature and basic principle of business model.It also lays a foundation for the research and practice of business model innovation hereinafter the thesis.Secondly,with the most popular business model canvas tool,supplemented by the case method,and porter five models,etc.,the thesis lay emphasis on the research of the confronting problems such as the macro environment,external competition environment and internal environment.Thirdly,putting forward innovation direction according to the research conclusions above to formulate strategy and choose sustainably profitable innovation plan.Finally,through analyzing the limiting factors and obstacles of new business model in industry environment and expounding the key factors and safeguard measures in implementing process to promote the implementation of new business model.The AIE company can choose its own business model according to its own channel advantages,core resources and customer value.The innovation focuses are creating new value proposition for customers,meeting customer needs,creating demands,integrating external resources,optimizing the channels,improving the external environment,reducing operating costs and reasonably estimating financing needs.These are the ways to transform the old business model into a new business model which enable the enterprise to be stronger in the future competition to get rid of the old business model.Hoping that the innovation research of business model of AIE Household Textile company can bring reference value to the development of the industry. |
