| A good new product development process can not only overcome the complex and chaotic market environment,but also greatly enhance the enterprise’s new product development capability and innovation capability,improve the efficiency and success rate of new product development,and continuously bring achievable new product benefits,economic benefits and social benefits to the enterprise.Focus on customer needs to develop new products and manage new product development processes,organically combine the company’s limited resources with the unlimited resources in the market,give full play to the strengths and advantages of the company’s resources,and seize the market demand for products.The development of new products refers to the use of scientific knowledge and results found in basic research and applied research at home and abroad,and transform into new non-conventional technical work such as new products,new materials,and new production processes.New product development is the basis for the survival and development of enterprises,the guarantee for enterprises to participate in market competition,the source of continuous products for enterprises to provide to market,the method of enterprise product structure adjustment and the driving force for enterprise development.The development process of new products is an important and key safeguard and tool to ensure the success of new product development.Therefore,the new product development process must be scientifically managed and continuously optimized in accordance with the current internationally accepted PACE method.The main content of this thesis consists of six chapters.The first chapter is the introduction,which mainly explains the research background,research significance,research status quo home and abroad,and research content and methods of new product development process improvement research.The second chapter elaborates on the basic theory of PACE in details.The third chapter describes the company profile of company A,the status quo of new product development process and the problems existing in management.The fourth chapter is based on the problems existing in the management of A company’s new product development process,combined with the PACE process optimization method to develop practical and feasible improvement programs and specific optimization measures.The fifth chapter mainly elaborates the specific measures for the protection of talents,system guarantee,mechanism guarantee and environmental protection in order to effectively implement the above-mentioned improvement programs and measures.The sixth chapter is aimed at the new product development process of Company A,and looks forward to the results of the PACE process optimization method. |
