Research On The Improvement Of New Product Development Management Of Company Y Based On IPD Theory

Since the 21 st century,with the development of science and technology and the intensification of industrial renewal,innovation has become an important source of power for national development,and modern technology in information,energy,aerospace,environmental engineering,bioengineering and other emerging industries have put forward a variety of needs for the performance of materials,especially for advanced inorganic non-metallic materials put forward more and higher requirements.The research and development of new materials has become a strong support point for the development of cutting-edge technologies and breakthroughs,and has played a subversive and leading role in the transformation and renewal of new technologies and industries.Compared with developed countries in the West,Material industry in China started late and there is still much room for improvement.In recent years,driven by the strong demand from the downstream market and the support of the national industrial policy,Inorganic non-metallic materials industry in China has maintained a high growth rate and has continued to promote product structure,industry clustering and industry chain modernization.We need to seize opportunities and meet challenges.The key to gaining an advantage in the market competition is to constantly meet the needs of customers and to bring forth new products..Therefore,it is crucial to introduce more advanced R&D management theories and implement suitable new product development management improvements to meet market demand,shorten R&D cycles,reduce R&D costs,improve product quality and maintain and strengthen the core competitiveness of the enterprise.Based on the Integrated Product Development(IPD)theory,this paper researches a new product development management system that is suitable for the actual situation of Company Y,so as to improve the R&D capability and enhance the market competitiveness of Company Y.Firstly,the research background and significance of the thesis are introduced,the research methodology is explained,and the core ideas of theories related to R&D management and IPD theory and their applications are systematically described and summarized,compared and selected.Secondly,the main products,revenue and market situation of company Y are briefly outlined,and the current situation of R&D such as R&D investment and previous achievements,basic situation of R&D department personnel and R&D process of company Y are deeply understood and analyzed.The research and development system of company Y is analysed and diagnosed by means of departmental interviews and literature survey.Then,based on the main idea of IPD,constructive suggestions and solutions are proposed from four aspects: market demand,R&D organisation structure,R&D process,technology and platform management.Finally,the corresponding implementation guarantee strategy is proposed to ensure the implementation of the new product R&D management improvement plan.This paper hopes to introduce advanced R&D management ideas to improve the existing new product R&D management system of company Y,enhance the innovation ability and R&D management level of company Y,and also hope to provide some reference for domestic peer enterprises.