Henan Ru Porcelain Gift Packaging Design

With the rapid development of economy and the continuous improvement of people's quality of life,consumers' pursuit of cultural consumption is increasingly prominent.From the selection of tea set,people have changed from the previous choice to buy the beautiful tea sets with the shape of the intangible cultural heritage,and Ru porcelain as a national intangible cultural heritage,with unique cultural characteristics,and the government at all levels in the national "13th Five-Year" planning background,for the Ru porcelain industry.The development has created a variety of channels of communication.The subject chooses Ru porcelain tea sets as the main body,and carries out a series of gift packaging designs for tea products combination according to different consumption needs.By investigating the present situation of tea products and packaging design at home and abroad,with the brand name of "Yu You Ji" as the brand name,the corrugated paper with good cushioning effect and low cost is selected as the packaging material,and the gift packaging structure is designed according to the different combination shape of Ru porcelain tea set,so that the packaging can be played in the sale and transportation.To protect the role of Ru tea;packaging visual design combined with porcelain glaze raw materials,with his black main colors for the packaging,outstanding tea brand "YuYu Ji ".The porcelain is the intangible cultural heritage,in the hope that consumers spread,porcelain tea and modern people's daily life closely,to achieve the protection and inheritance of intangible cultural heritage of the porcelain tea set objective.