Yuzhou Jun Porcelain Tea Set Packaging Research And Redesign

CHINA has a long history and culture,and the porcelain culture is a very representative culture in CHINA.In English,both CHINA and CHINA have become "CHINA",which shows the great influence of Chinese porcelain in the world.As China's first of "the five coating" jun porcelain is henan yuzhou city shenhou town unique national treasure of China,with its modelling of primitive simplicity,exquisite craft,complex glazed,"into the kiln color than the color from the kiln" magic kiln,as a country gift in the world.There is a good reputation of "gold is invaluable" and "there are thousands of people in the family".In 2008,jun porcelain firing technique was listed in the national intangible cultural heritage list.Modern China packaging is a comprehensive science and technology and art,jin shenhou,known as "jun",as the people held jin jun series of high-grade tea daily most of jun porcelain.Regrettably,however,by the long-term market research found that at present,the state of jin jun porcelain tea set packaging worrying,shabby old packaging form,part of the enterprise product brand consciousness,the packing is not in conformity with the concept of green environmental protection,packaging image behind,there is no design feeling,this is obviously not conducive to jin jun porcelain culture industry development,also has restricted the jun porcelain tea set sales scope.Jun porcelain tea set as a natural carrier of tea culture,how can you stand out in the numerous tea category,not only depends on its excellent quality,more cannot leave the packaging art and the harmony of science and technology.The author on the part of the enterprise product research,on the basis of choosing jin is the jade co.,LTD.,the jun porcelain masterpieces creative packaging design study for the tea set,and as the breakthrough point for packaging design,gradually in-depth development.This topic through the analysis of the history of jun porcelain packaging characteristics,current situation and level of understanding of jun porcelain tea set packing problems,refer to relevant packaging design,combined with modern aesthetic theory and jin jun porcelain language unique local culture,design with regional culture characteristics,in line with international green environmental protection concept of jun porcelain tea set packing.