Research And Application Of Kui Dragon Pattern In Gift Stationery Design

With the rapid development of China’s economy,competition among enterprises is becoming increasingly fierce.In order to better meet people’s consumption needs,businesses constantly improve and upgrade their products.Therefore,product packaging design has gradually become an important factor affecting and determining product sales.The arrival of the creative age has provided new opportunities for the dissemination and development of traditional cultural resources in the contemporary era.In response to the call for "localization" of the product,more traditional Chinese patterns were transported to modern packaging design,including the Dragon pattern.As a traditional decorative pattern in the Bronze Age of China,the dragon pattern occupies a very high value in the development of the Chinese nation.Under the background of the times,the decorative performance of the dragon pattern has been gradually weakened,and the audience group is semi-threaded,facing the crisis of being forgotten and unable to develop.Facing the trend of globalization of modern design,we should combine the aesthetic feeling of traditional art with the trend of the new era,take its essence to get rid of its dross,look for the cut-in point of applying dragon pattern to contemporary packaging design,and realize the exchange and transformation from tradition to modern.In this paper,the ancient dragon pattern is applied to the packaging design of gift stationery products through modem illustration,and the aesthetic and decorative value of the dragon pattern is innovatively developed,which not only plays a positive role in the spread and development of the dragon pattern in modern times,but also is conducive to the brand image of gift stationery.Establish,build corporate culture and competitiveness of its products.With the rapid development of social economy and culture,gift stationery is gradually independent from stationery industry,forming a relatively new stationery series.Gift stationery packaging design mainly refers to the traditional etiquette in China,more attention to the country,through the cultural,decorative,unique graphics or text clever beautification products,so that gift stationery products cleverly appropriate to please consumers and convey emotion.In recent years,gift stationery has gradually become an important tool for communication between enterprises and friends,as well as to enhance consumers’own artistic taste,culture and life pursuit.Therefore,the gifts and stationery products should also develop rapidly,keep up with the pace of the times,and play a positive role in the exchanges and interaction between various types of consumers.While people’s quality of life,lifestyle and consumption concepts have undergone certain changes,the gift stationery industry has a broader development prospects.From the perspective of inheritance of traditional culture and combination of creative design,this paper analyzes the origin of the dragon pattern and the image of the dragon,studies and analyzes the form and value of the Dragon pattern,and discusses the process,characteristics,advantages and artistic expression of the dragon pattern in the gift stationery packaging design.Form,fully excavate the aesthetic,cultural and decorative value of Rui long pattern.At the same time,the present situation of gift stationery packaging design was investigated and analyzed,and the modeling technology,packaging principles,design objectives and existing problems were summarized.The ideas and forms of applying dragon pattern in gift stationery design were obtained.The practical part of the subject combines the existing dragon patterns with the dragon patterns extracted from the existing cultural relics,fills them into a new pattern,and applies the black-and-white Zen illustration to the product design of the "origina" gift stationery brand.In the process of practice,a complete set of design cases is completed by hand drawing and computer drawing.Combining theory research with design practice,the feasibility of integrating traditional culture with creative design is tested through design practice,and the value of dragon pattern in gift stationery design is explored.