Exploration And Practice Of "Xiaogan Rice Wine" Packaging Design

Xiaogan as the birthplace of Xiaogan rice wine and the main producer of the city,the local rice wine enterprises are countless,but the "Xiaogan rice wine" packaging and style is stagnant.Most of the market of rice wine packaging lack elements of regional culture and artistic value,packaging design is similar,lack of self,leading to the Xiaogan rice wine packaging confusion is difficult to distinguish,unable to arouse consumer desire to buy.In this paper,Xiaogan rice wine packaging as the research object,the existing packaging and analyzing the existing problems and the status quo are practical design,increase the aesthetic and cultural connotation in accordance with the characteristics of regional culture,Xiaogan native element fusion,to enhance the art from the perspective of "Xiaogan rice wine" packaging aesthetic from the market;point arouse consumer desire to buy,promote the sale of the product;further from the perspective of cultural communication,the "Xiaogan rice wine" packaging becomes the carrier of regional culture communication.