Application Of Shaanxi Regional Culture In Liquor Packaging

China’s liquor products have thousands of years of history, from occasional liquor brewing initially, and later through several changes of the law ancestors processed into nectar, with a long history of wine as an integral part of its carrier liquor packaging. And both have unique content and distinctive features of national culture is an important part of the development of China’s wine culture, wine packaging design to convey the product bears a brewing information, to promote the role of unique style wine culture.The so-called regional culture popular to say that refers to the unique characteristics of the region, but also the performance of the region where civilization especially peculiar customs of the people and traditions as well as the inherent caused by a variety of reasons, such as the ecological environment is the accumulation of years of history of substance. Shaanxi is one of the birthplaces of Chinese culture, the arts and culture of Shaanxi traditional elements into modern organic wine packaging design in the past, can not only deepen the interpretation of Chinese culture and art, but also at the same heritage and promoting traditional Chinese culture. So we want to in-depth analysis of Shaanxi geographical elements of traditional culture, that it can present a new visual identity in the liquor packaging. All in all, this article is divided into five chapters from different angles to explore the use of regional culture in Shaanxi Xifeng in packaging:The first part is based on the status of domestic wine packaging design and analysis of the current situation leads to the purpose and significance of this study, but from the perspective of the new proposed innovation and realistic significance.The second part describes the history of Shaanxi geographical and cultural practices. Regional Traditional Culture Shaanxi analytical elements, including folklore, color, pattern and structure. Shaan to tap the valuable wine packaging design elements.The third part of the Shaanxi region to take liquor market research, analysis of color, fonts, graphics, and materials in the use of local wine packaging, wine packaging area further explain Shaanxi Shaanxi need to do to support local culture.The fourth part is used by more than suitable for the integration of the local liquor packaging Shaanxi geographical and cultural elements characteristic elements of its proposed reconstruction or re-innovation analysis.The fifth series of new products by the idea of Xifeng packaging design as an example to practice the specific application area of regional culture in wine packaging design.Liquor brewing and development, and the development of China’s traditional culture is closely linked to the geographical and cultural elements of the modern wine packaging is an integral part of the design. Today’s market competition has become increasingly intense, unique taste of wine alone and to increase sales year-old is clearly no longer the only way out. Beautifully designed packaging design can be given liquor deeper cultural meaning and artistic value, good wine packaging inherent in the geographical features and rich cultural connotations and even allows wine sublimated into a work of art. Excellent package itself is a silent promoters, can be attracted the attention of consumers in an instant, to encourage consumers to chip in for the purpose.