The Research On Hakka Rice Wine Packaging Design In The Perspective Of Culture

The Hakka rice wine which grows since the Hakka appeared is a miracle of the wine in China.Both the taste and the nutritional value of the Hakka rice wine are well received by the masses.Hakka men drink rice wine to keep fit and women use it to maintain the appearance and postpartum recovery.In addition to the drinking,the rice wine has become a by-product of Hakka custom activities.The Hakka rice wine is used in many occasions,and its status in the Hakka folk custom activities cannot be replaced.Hakka rice wine culture spreads widely and has become a kind of special rice wine culture.Whatever it’s real value,or the value of the additional abstract concept in the field of spirit,the Hakka rice wine has brought great influence to Hakka people’s life.There is no doubt that the Hakka rice wine is very valuable,but it is very difficult to promote because of the lag of packaging design.Hakka culture is diversity and unique,but it is disappearing gradually in the hustle and bustle of the city for the lack of protection and heritage.In this article,the Hakka rice wine packaging was explored in the perspective of culture of Hakka rice wine packaging design which is the conjunction point between the Hakka rice wine and Hakka culture.Mainly reflected in:Firstly,getting the Hakka wine,Hakka culture,and Hakka rice wine packaging design requirement of customer by questionnaire survey;doing research on the existing Hakka rice wine packaging on the market and analyzing its design merit and demerit.Secondly,understanding the formation and development of Hakka and Hakka rice wine brewing process deeply,analyzing the Hakka culture characteristics in connection with the Hakka folk,founding the conjunction point between the Hakka rice wine and Hakka culture and analyzing the possibility and necessity of the design of Hakka rice wine culture.Thirdly,deeply understanding the tangible and intangible elements of Hakka culture.Five sets of Hakka rice wine packaging design are given as the packaging design examples in the perspective of culture of Hakka rice wine,which are combined with the modeling design,packaging design,transportation packaging design,displaying design knowledge and designing principles.Fourthly,taking Hong-Mei Zhang for example to show that the world market needs culturepackaging,and concluding that the Hakka rice wine packaging design has the great development prospects.Designers need to abandon themselves to cultural design which makes a design work emotional and impressive.In the context of worldwide culture design,the culture packaging design of the Hakka rice wine can create packaging which is full of local characteristics.At the same time,cultural packaging is beneficial to the inheritance and development of Hakka culture.