The Application Of Chengde Regional Culture In The Packaging Of Rice Wine

With the increasing weight of rice wine in the domestic market,the simplification of the existing packaging forms and the sense of old age cannot keep pace with the market demand.In today's homogenization of rice wine products,unique and regional cultural marketing has become a powerful means of competition.Chengde culture has a long history,is the first batch of national historical and cultural city,with chengde regional culture as the design concept,combined with "m SuiEr" rice wine brand for the design of packaging container,in order to realize the form of yellow rice wine forms of packaging container design demands.Through the research on the material,shape and color characteristics of the ceramic packaging container,as well as the sense of rhythm,volume,texture and space followed in the design of the container.The shape of the evolution and development of yellow rice wine culture,and liquor,wine,wine container design,combined with China has a long history of wine culture,so the design is more suitable for wine packaging container.Combination of chengde historical culture research center of information,combing since ancient times,chengde historical development vein,traces the regional culture contained in the ancient buildings,customs,religion,contained in the qing dynasty history and culture of the deep meaning,extracting effective elements in chengde,regional culture,realize the function of rice wine ceramic packaging container design and aesthetic unifies,show the regional culture of chengde.