Study On The Packaging Design Of Minqin Local Specialty Products In The Context Of Regional Culture

With the rapid development of social economy,people's living standard and consumption demand have gradually improved,people are eager for a natural and harmonious lifestyle,healthy life and ecological civilization have developed into the mainstream of today's society,original native products are increasingly favored by more and more consumers.With the gradual increase in the demand for local specialty products,the impact of packaging design on the sale of specialty products has gradually become obvious now,and the packaging design of local specialty has become the key link of product promotion and brand building.Local specialty packaging is an excellent carrier connecting regional culture and product ontology.The uniqueness of regional culture plays a crucial role in realizing the differentiation of packaging design.The combination of the two innovations is conducive to establishing the brand image of local specialties,enhancing product value,promoting product sales and promoting regional cultural communication.Therefore,the innovative design of local specialty packaging under the regional cultural context is not only the market demand of local specialty sales,but also conducive to the regional economic development and cultural inheritance.In this study the application of the regional culture in local products packaging design as a breakthrough point,the practical Minqin local products packaging design as the research object,under the situation of Minqin region culture of local products packaging design,this paper expounds the regional cultural situation of local products packaging design research significance,research purpose,research progress,research methods,this paper discusses the regional culture in local products packaging design of cultural value,economic value and social value,discusses the practical application of regional culture in local products packaging design,put forward the emotional design strategy,ecological packaging design,regional culture symbol,It provides design guidance for practice.Taking the local product packaging of Minqin as an example,this paper makes an in-depth investigation on the regional culture of Minqin and the current situation of local product packaging design,analyzes the problems existing in the current situation of local product packaging of Minqin,and puts forward the corresponding countermeasures.This paper analyzes the representative elements of Minqin regional culture,extracts the typical regional cultural elements and applies them to the local specialty packaging,and realizes the local specialty packaging design under the regional cultural context.The whole research process aims to arouse the attention of managers and enterprises to the local specialty packaging design through design,so as to improve the visibility of products,increase the added value of products,so as to achieve the purpose of increasing sales volume,and then promote the development of local economy.Secondly,we hope to guide consumers to develop healthy living habits,establish green consumption concept and form ecological consumption concept through good brand image and unique regional culture.Thirdly,this study hopes to improve the sales volume of local specialties through innovative packaging design,promote the economic development of Minqin,and at the same time,explore and inherit Minqin regional culture,and jointly build Minqin ecological civilization.