| Financial Leasing has been developed in China for over 30 years.In recent years,the regulators countrywide have released policies stimulating its development,by encouraging social capital to invest the sector.Founded in 2014,the CGN International Leasing Company,as studied by this essay,is taking slow steps in this sector,due to lack of suitable competitive strategies and core competitiveness.Based on status of the financial leasing sector and the CGN International Leasing,this essay uses related competitive strategy theories for evaluation.For example,this essay evaluates this sector’s common problems by using PEST and the Five-force Model for evaluating the macro and industrial environment,and EFE for evaluating outer environment;evaluates inner environment and analyzes causes and status by using IFE;sums up challenge,threats,advantage and disadvantage by using SWOT and QSPM,in order to compare with 3 basic competitive strategies.Finally,this essay will provide a feasible competitive strategy for the company as well as suggestions of feasible plans and measures for the implementation of the competitive strategy.This essay’s result suggests the financial leasing still has a huge room for development,but has fierce competition.In the future,companies in this sector are not competing with capital and fund,but with professional asset management capacity.The CGN International Leasing Company should use focus strategy mainly,while diversified strategy subsidiary,to focus on clean energy,providing diversified services,enhancing asset management capacity sustainably against its group background strength.This essay’s analyst and result may help the CGN International Leasing Company map out a feasible competitive strategy,earning a bite in the market share.Meanwhile,this essay tries to provide reference and experience for the financial leasing sector’s transformation,promoting the sector’s sustainable development. |
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