Competitive Strategy Research Of HL Internationale Financial Leasing Co.,Ltd

HL Leasing is the chairman of the Jinan Finance Leasing and Factoring Association and the vice president of the Shandong Leasing Association.Currently,it has set up institutions in Jinan,Rizhao and Shanghai.Under the fierce competition in the financial leasing industry and financial de-leverage,the company's operational problems have gradually emerged,and the company's development has encountered bottlenecks.This paper analyzes the external environment and internal environment of HL lease through PEST analysis,IFE and EFE evaluation matrix,QSPM matrix and company value chain analysis model through literature analysis method,comparative analysis method and questionnaire survey method.It has drawn the opportunities and threats faced by HL leasing,and its own advantages and disadvantages.The external opportunities and advantages of HL leasing are as follows:The advantages of HL Leasing are mainly presented in:the development and improvement of the economic and financial leasing industry;the recognition of financial leasing continues to increase;the government strongly supports the development of SMEs,the customer financing environment has improved;the regulatory changes to the industry's policies will be even more Perfect;technological development makes information transmission more rapid;industry professional talents continue to improve;the state's policy support for the financial leasing industry;financing channels continue to broaden.The advantages of HL Leasing are mainly reflected in the high visibility of the industry and the vice president unit of Shandong Financial Leasing Association;the only foreign-invested financial leasing company with four backgrounds in Shandong;relatively stable team;good corporate culture background and common values The shareholder has a strong industrial background and possesses certain local resources;strong risk awareness;strong sense of innovation;and won innovation awards in many fields;employees are generally young,with strong learning ability and adaptability.Through the feasibility analysis of the total cost leading strategy,the differentiation strategy and the target focusing strategy,the three strategies were compared and analyzed with the QSPM matrix,and finally the HL leasing should implement the target focus strategy and focus the operation area on Shandong Province.More resources and energy in the Shandong market,bigger and stronger local market business,on this basis,re-invented the national radiation;focus the customer base on the "invisible champion"of the market segment;focus on the financial leasing product system Universal and custom products.In the five aspects of product research and development,financing management,project contracting,project commitment,and post-rent management,corresponding measures are taken to form a competitive advantage.In order to ensure the effective implementation of the strategy,supportive safeguard measures were formulated:first,strengthen corporate culture construction and guide the implementation of the strategy;second,optimize the organizational structure,ensure the implementation of the focus strategy,set up Chongqing subsidiaries,Shanghai subsidiaries and asset management companies,and revoke the original Some of them are Rizhao subsidiaries;the third is to strengthen the construction of human resources,promote the implementation of focused strategies,establish and gradually improve the market-based talent selection and recruitment mechanism,and do a good job in personnel training planning;Fourth,improve financial management,strengthen focus strategy implementation,and set up finance Early warning mechanism,strengthen cash flow management,and improve financial analysis;Fifth,strengthen risk management,promote focus strategy implementation,strengthen risk supervision system,regularly compile major risk situation tables,and strengthen the application of risk management technology;sixth,strengthen information construction Supporting the implementation of the focus strategy,and finally establishing an information system that"supports the company's strategic development,meets the company's business development,and covers the company's overall risks".